Our main understanding of the Doppler Effect comes from the experience of changing frequency/pitch and volume of a sound associated with a given physical position relative to the source of the sound. It’s that neeeeeeeeeeeeYYYYYYYYYYYOOOOooouuuuummmmm sound you hear as a car approaches then passes by and drives away.
I’ve been spending a lot of time with legal tech builders and market innovators. I’ve also been working closely with lawyers, companies and associations that are the intended targets (I’m using targets here as both “customers” the innovators seek to serve and as “competition” they seek to disrupt). The builders and innovators, by definition, are at the centre of the action – they are at the YYYYYYYYYYYYOOOOO stage of the legal innovation wave, and trying to secure that position lest the movement leave them with only a lingering oooouuuuuuuuummmmmm signalling that the wave has passed them by.
As for the targets?
Well, they can tell by the neeeeeeeeeee that something is coming, but not many are feeling the urgency and so for them the YYYYY…… has yet to begin.
From my vantage point, the wave is getting much closer than many realize but for most of us it may take another year or two to feel like we are in the middle of it.
What are you hearing?